finance monetisation
Mortgage and finance options
Move finance calculator users from estimate to broker conversation.
Why this route makes money
Deposit, mortgage, affordability, debt, and rate calculators produce high-intent users but need compliant routing and strong attribution.
Use calculator context to direct users to mortgage brokers, comparison partners, or an internal finance lead queue.
Partner target
Configure this env var when an approved partner URL exists:
NEXT_PUBLIC_IMPACT_FINANCE_URLUntil then, the internal lead-capture fallback keeps the demand instead of leaking traffic.
Priority
Tier 1 revenue route
Partner categories to pursue
- Mortgage brokers
- Rate comparison
- Refinancing partners
- Debt consolidation
- First-home buyer advisors
High-intent calculator sources
Affiliate / partnership opportunities
Use these as outreach targets or affiliate-network searches before enabling the env route.
- Mortgage broker referral
- Rate-comparison affiliate
- Debt consolidation lead buyer
- First-home buyer advice partner
Founding partner proof packet
What a pilot partner receives
This route is designed for a narrow paid pilot: capture demand internally until an approved tracked URL exists, then prove each enquiry with source attribution before asking for CPL or sponsorship terms.
Lead payload fields
- • contact name and email
- • source calculator and category
- • page path and CTA source
- • user intent and timestamp
- • consented message/context
Pilot ask
- • review first qualified enquiries
- • confirm fields are useful for follow-up
- • choose CPL, monthly sponsorship, or approved tracked URL
- • no fake/sample production rows